The hottest kestar and its Si partners are rooted

2022-10-14
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Kestar and its Si partners have taken root in the high-end value-added channel market

recently, the 10th anniversary working conference on the qualification management of computer information system integration enterprises and the first China Information Technology Service Summit Forum, organized by the software service department of the Ministry of industry and information technology and the computer information system integration qualification certification office in Beijing, were held at the Beijing International Conference Center. Yang Xueshan, Vice Minister of the Ministry of industry and information technology, attended the meeting and delivered a speech. Chen Wei, director of the software service industry department of the Ministry of industry and information technology, made a report entitled "giving full play to the backbone role of integrated enterprises and expanding and strengthening the information technology service industry", which came from the relevant departments and bureaus of the Ministry of industry and information technology, local competent departments of software service industry, local qualification evaluation institutions, national level 1-3 computer information system integration enterprises and information system engineering supervision units More than 1200 representatives from user units and relevant institutions in typical industries attended the meeting. As a representative enterprise in the UPS industry, Shenzhen kestar Technology Co., Ltd., a flagship brand manufacturer in the local UPS industry in Chinese Mainland, was invited to participate in the conference. The senior management of kestar's domestic marketing center and the marketing directors of all regions across the country attended the conference and had extensive communication with the national system integrators attending the conference

as a leader in the domestic UPS uninterruptible power supply and UPS supporting lead-acid battery industry in Chinese Mainland with far-reaching capacity scale and market share, the sales volume of UPS products in the main business of Shenzhen kestar Technology Co., Ltd. has ranked first in domestic domestic domestic brands for ten consecutive years, and the products are widely used in government, finance, communication, education, transportation, meteorology, radio and television, health care, energy and power and other industries, It is a strategic partner of UPS equipment and supporting services in many large-scale industrial systems in China, including the e-government project of governments all over the country, the financial electronization project of the banking system, the National Golden Tax Project, the national new generation weather radar, the Cultural Sharing Project of the Ministry of culture, the Ping'an City Project of the Ministry of public security, the PetroChina IC card project, the Three Gorges project, the Qinghai Tibet railway, the 2008 Beijing Olympic Games, the 2008 24th Winter Universiade A large number of national key workers, such as the 11th National Games in 2009 and the 2010 Shanghai WorldExpo, assisted customers in dealing with the technical problems of products that need to transform Xinjiang's resource advantages into new growth points, providing reliable power guarantee and escorting China's information construction

in order to promote the healthy and rapid development of information system integration services in China, China has officially implemented the qualification management system of computer information system integration enterprises since 2000. Over the past decade, the system integration qualification management has achieved remarkable results, which has greatly promoted the development of information technology service industry and the national informatization construction. By the end of September 2010, 3645 units had passed the qualification certification of computer information system integration. Among them, there are 238 Tier-1 enterprises, 600 tier-2 enterprises, 2211 tier-3 enterprises and 596 tier-4 enterprises, accounting for 6.5%, 16.5%, 60.7% and 16.3% of all certified enterprises respectively. Information system integration enterprises have become the backbone and main force of China's information technology service industry

in the field of UPS industry, with the change of the procurement mode of regional key users and the adjustment of the channel policy of mainstream UPS suppliers, the ups channel system is undergoing profound structural changes. Due to the unique position of Si (system integrator) as the general contractor in the project, its position in the UPS channel is rising rapidly, and the ups channel has also changed from being dominated by power suppliers to a situation in which both power suppliers and Si are strong, According to the research statistics of ictresearch, in the UPS market in Chinese Mainland in 2009, the direct shipment share of Si channel has accounted for 19.9%. Considering the secondary channel factor that power suppliers generally ship through Si, the actual proportion of Si in the whole channel shipment will be higher. As kestar, which always adheres to the main mode of channel sales, has paid full attention to the special role of Si in the channel prospectively many years ago. In the three-dimensional channel mode of regional core agent + regional industry agent + regional distribution agent, the industry agent mainly consists of the integrator partner of the water drainage system in the pipe, and has achieved fruitful results on the basis of this strategy, It has been able to take root in the Si high-end value-added channel market, and has made great contributions to the stable and sustained growth of kestar in the regional market for many years. Facing the trend of channel flattening and channel value-added, Chen Erfu, deputy general manager of domestic marketing of kestar, said that kestar will always take the system integrator as kestar's strategic channel strength, and will further strengthen the expansion of Si channels. Through continuous training and new product development, it will assist Si partners to improve the value-added ability on the integrated product line of UPS power supply and computer room, while giving full play to the potential of Si channels, Create the next round of high-speed growth in kestar's regional market

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